Casual Apparel for Cyclists

Shop Now

Clothing you can live in, on and off the bike.

New arrivals

Shop the collections

W Hoodies |

Hoodies

W tshirts |

T-Shirts

W Beanies copper |

Beanies

W Hats |

Hats

socks |

Socks

Weโ€™re a local socially responsible business

All products are vegan friendly and responsibly sourced. We design, process, and package our clothing and accessories in the UK to ensure quality workmanship and fair conditions for both people and the environment.

Our Story
FreeUkShippingOver45Icon |

Free UK shipping over ยฃ45

|

Exceptional customer service

HassleFreeReturnsIcon |

No-hassle returns

Your lifestyle cycling inspiration

Make sure to tag us @guidecc and use #guidecc with your posts for a chance to be featured.

Merchant Equipment Store Credit Card Logos